Me I do pay performance said Christian Goaziou

Since a few months of new actors have appeared in the world of electronic commerce, with a proposal for a new value for the consumer Internet. A boon for bonus hunters

Igraal, for example, was developed by a Microsoft veteran, Christian Goaziou. This is a new distribution channel that "integrates a multi-brand loyalty card in the Firefox browser", explains its founder. Simply download the software in its navigation bar and click on the desired e-commerce site (Habitat and garden view, Dell, etc.). Every purchase from a partner is paid, and the commissions vary from one merchant to another. As soon as it won 30 euros, they are paid on a PayPal account or a bank account. In addition, if the consumer has sponsored friends, may collect the equivalent of 10 of their commissions. "Me, I do pay performance, said Christian Goaziou." I acquire the hearing and I redistributes part of what pay me partners.

While price comparison engines continue to be popular destinations, services, assistance or Council to purchase bloom on the Net. In France, a former of MSN, Alban Pelletier, has launched Looneo, exclusively devoted to ten categories of high-tech products. The goal is to aggregate content from expert users, on the various products. "It will be of interest to the authors on the success of their criticism." You will pay 5 blog, but this can go up to 20 of total income. "In Xinek, a newcomer on the market, it is fire all wood to recommend business friends. Must first download the toolbar in the browser and insert the sites merchants partners of the platform that you wish to recommend through the mails, his blog or its Instant Messaging.

If someone follows the recommendation to purchase, the prescriber user is immediately commissioned. Since early December, it may make its recommendations by SMS (not more than 3 per day, supported by Xinek). "The recipient will go on the site of Xinek, seize the code sent by SMS and is found directly on the page of the merchant site where the offer", explains Jean-Pierre Eskenazi, founder of Xinek and Netbooster.

Virtual shops

Like Xinek, Jérémie Berrebi, star Internet category "chick" of the 2000s, when it launched Net2One (he was barely twenty years), sought to develop with Crickee, created in November 2005, the friendly network purchase recommendations. "People recommend, 1 time, 2 times, 3 times, but it is difficult to maintain the pace," he said. Therefore change strategy to set up, with merchants, a catalogue of products to sell. A user may mount her shop online from it.

None of the transactions is done in the shop, but the site marchand recipient. There are more 19.800 shops today, many are are created around themes, such as Spiderman, "fitness", the sudoku, etc. Internet users, as the site, are paid either a percentage of the sale that can go from 1 to 15, or click (3 to 16 cents click leads to a merchant site) through a partnership with Kelkoo. "The shop that generates lots of traffic will be interest to choose the click, one little passage will prefer the percentage on the sale," observes Jeremiah Berrebi.

This new form of acquisition and loyalty of the purchaser has attracted merchants like Dell, only present on the Internet and seeks new affiliation models. But the services that pay are still a small minority. However, older sites are motivated to modernize their methods of marketing and customer loyalty. Ebuyclub, for example, of the "cashback" for several years, has launched "time cash." Faster we buy a product, most likely to be the fully reimbursed. "A sale over a week, according to his rank of arrival and the total number of buyers, we will see evolve dynamically on his account the cash that is up to you", says Gilles Nectoux, President of ebuyclub.